The MOA Enterprises Group is commissioned by the MOA Foundation to implement the initiatives and instruments/Tools withing the framework of the MOA Concept
The MOA Foundation aims to create and generate frameworks for more visibility, Respect and Fairness for African and Black owned and operated innovations, products, works and economic and scientific ventures. In this context, the Foundation places Africa, Black and African people at the center of its activities without exoticizing and pitiful rhetoric and imagery.
The Foundation strives to create equal opportunities and to fight social inequalities and poverty in all its forms, in particular, but not exclusively, through the promotion of innovations, products, projects, works and economic and scientific ventures, run and held by African and Black people, and through the empowerment of Black and African people, regardless of their place of residence, age, gender, creed and origin.
Africa and Black People are cool
Africa, Black people and African entrepreneurs offer much more than the stereotypical images and representations we experience every day.
The fact is that many people enjoy listening to Afro-pop or Black music in all its forms, use African patterns and designs for their products or advertise with Black models. The reasoning is that all of this conveys joie de vivre and is simply cool. Yes, that’s true.
Africa is modern! Africa is cool! However, if you try to buy modern fashion, cosmetics or food and drink products with an African touch – i.e. products made by Black people and African entrepreneurs – online or in an established fashion chain or drugstore, you can search for a long time.
But only as as raw material suppliers
Did you know that the raw materials for many day-to-day products in Europe are mostly grown or cultivated by Black people and/or in Africa? For example, 75% of the cocoa consumed worldwide is grown by Black people and in Africa.
At the same time, there aren’t any globally established and visible brands run by African or Black entrepreneurs that are based on these same “African” raw materials – a look at the cocoa industry, for example, can confirm this.
This shows that the contradiction in the value chain is more than obviousGleichzeitig gibt es keine weltweit etablierten und sichtbaren Marken, die von afrikanischen oder Schwarzen Entrepreneurs geführt werden, die auf eben diesen „afrikanischen“ Rohstoffen basieren – ein Blick beispielsweise auf die Kakaobranche kann dies bestätigen.Hier siehst du, dass der Widerspruch in der Wertschöpfungskette mehr als offensichtlich ist.
A real vicious circle
Products and Innovations made by Black and African entrepreneurs are not of poor design or quality. In most cases, and especially in the food and drinks sector, they are often healthier because they are natural. The challenge is therefore a different one: the products are exoticized, ignored or/and made invisible by trade and power structures and relevant decision-makers, or the entrepreneurs do not get access to funding. Even worse: innovations are copied, reproduced in Europe and their story is simply rewritten. A real vicious circle!
Are you pursuing the same goals as the kadexi Group and do you share the vision of the MOA Foundation, there are many individual opportunities for cooperation. Please take a look at the fields of action of the MOA Foundation.
We are part of the social impact organisation MOA Impact Group
We implement the instruments and initiatives within the framework of the MOA concept. We also offer holistic solutions to push Black-Onewd and African innovations, products and ventures.